Women are often presented solely as objects and forget their personalities. Even the exploitation of women is often carried out by the mass media. Advertising is a mass media that has a strong influence in constructing women's beauty standards. Make Over Beauty Beyond Compare advertisement is a form of campaign conducted by Make Over as a support for all women who want to experiment outside the…
The development of hedonistic lifestyle of students of SMAN 9 Pekanbaru has become a serious concern. This problem is evident from the behavior of students who often prioritize pleasure and enjoyment in various aspects of daily life. Hedonism is a view that considers pleasure to be the most important thing in life. The purpose of this study is to reveal the meaning of hedonistic lifestyle of st…
The Kampung Bandar Weaving House is a center for the production of traditional woven fabrics located on Jalan Perdagangan, Kampung Bandar Village, Senapelan District, Pekanbaru City. The Kampung Bandar Weaving House is not only a place for the production of woven fabrics but also a natural heritage site with high cultural and historical value. As a heritage site, the Weaving House serves to pre…
The representation of feminism in film is increasingly relevant to be studied. Film as a broad cultural medium has great potential to shape and reflect society's views on gender and equality. Mulan 2020 and Suffragette 2015 are two films that try to break gender stereotypes and represent women in a more progressive way and in accordance with feminist values. This research aims to analyze the re…
Serikat Tolong Menolong is a group formed by the Batak community in the Pagar Jati area of North Sumatra to maintain the solidarity they possess. This association cannot be separated from the communication processes carried out by each of its members, especially interpersonal communication. Therefore, the aim of this research is to analyze five humanistic perspectives: openness, empathy, suppor…
Self-disclosure among young adults through social media, particularly the Quora application, which is prone to misinformation and negative responses, has been increasing along with the development of digital technology.The aim of this research is to analyze forms of self-disclosure and communication privacy management among young adults in managing information on the Quora application. Using c…
Chinoss Coffeespace Second Home is a micro, small and medium business operating in the Food and Beverage industry which focuses on the coffee shop business which was initiated by a family in 2019. The reason the researcher chose the research object at Chinoss Coffeespace Second Home was because he saw that Chinoss Coffeespace was able to survive in the midst of so many current coffee shop and a…
Social media, particularly TikTok, has become a strategic platform in political campaigns to appeal to young voters. One interesting phenomenon in the context of the 2024 Presidential Election is the “Joget Gemoy Prabowo” trend, which utilizes a creative approach to build affinity with the younger generation. This study aims to analyze how young voters respond to this trend using Stuart Hal…
Digital promotion has become a widely used marketing strategy, including in the digital content industry such as YouTube. The DEANKT YouTube channel, known as the ‘King of Membership,’ utilizes social media platform promotions to attract users to join its paid membership program. This study aims to analyze respondents' perceptions and the impact of the #WEAREMEMBERSHIP promotion on membersh…
Social awareness among teenagers has become an increasingly important issue amidst the rise of consumptive and hedonistic behaviors. The Celengan Bambu Program, initiated by the Buddha Tzu Chi Foundation at SMK YPPI Perawang, aims to instill social and humanitarian values in students through regular donation activities. This program garners attention as it is expected to influence students' sel…
The increasingly rapid development of information technology has encouraged the transition of conventional work systems to the digital era, including in the parking sector. This step is a follow-up to the Pekanbaru Mayor Regulation Number 138 of 2021 concerning Parking Implementation, which regulates the use of information technology. One of the innovations that has emerged is the efforts of th…
This study aims to analyze the effectiveness of the marketing communication strategy implemented by Kala Bumi Coffee in maintaining its consumer loyalty. With increasing competition in the Coffee shop industry, it is essential for businesses to develop marketing communication strategies that can attract and retain customers. This research employs a qualitative approach using interviews, observa…
One of the electronic mass communication media that currently still exists in the middle of society is radio. One of the famous radio in Pekanbaru is Radio Gress 105.8 FM. The Gress FM radio broadcast program that provides information about health is the FORMULA (Slow Music Formation) broadcast program. In this study, researchers used the S-R (Stimulus-Response) theory which assumes that commun…
PT Bestprofit Futures Pekanbaru is an officially registered futures brokerage company listed with BAPPEBTI. By investing a large initial capital without fully understanding the transactions involved, clients suffer losses and ultimately blame PT Bestprofit Futures Pekanbaru. News about customer losses at PT Bestprofit Futures Pekanbaru creates a negative image of the company and customer hesita…
According to the World Health Organization (WHO), 15 million people worldwide experience a stroke every year. This is due to the relatively high incidence of stroke cases in the community. In Bukittinggi, based on data obtained from the medical records of Dr. Drs. M. Hatta Brain Hospital, the number of ischemic stroke patients is significantly higher than hemorrhagic stroke patients. This highl…
Hyperpersonal communication is a form of interpersonal communication mediated by digital technology, characterized by anonymity, message control, intimacy, and social selectivity. In the context of online gaming, hyperpersonal communication allows players to form more intimate and controlled relationships despite physical limitations. One example of an online game that utilizes this type of com…
Public Relationss (PR) management is essentially a process that involves planning and executing strategic communication to build and maintain good Relationship between an organization and its public. In this context, PT Nutrifood Indonesia utilizes PR to introduce the company's health programs while strengthening their brand image as a company concerned with public health through events like Be…
Shanaya Food is one of the Siomay and Batagor culinary businesses that markets typical Riau food products. Shanaya Food's flagship product is Sotindang (Patin fish meatballs with shrimp sauce), which is a characteristic along with Siomay and tenggiri Batagor. In order to market its products, Shanaya Food uses various marketing communication strategies. However, in practice, the Shanaya Food bra…
Angin Timur documentary reveals environmental damage on the coast of Java due to human activities. Pollution of shrimp farms, degradation of coral reefs and the threat of gold mining are the main focus of this film, showing the direct impact on marine ecosystems and the lives of coastal communities. The narrative in the film not only builds a discourse on environmental damage through ecolo…
Public speaking anxiety is a common issue that can impact students' performance in various academic and professional situations. With advancements in technology, virtual reality (VR) has emerged as an innovative method designed to help students overcome this anxiety by creating safe and interactive simulated environments. This study employs the S-R theory to evaluate the influence of virtual re…