The increasingly rapid development of information technology has encouraged the transition of conventional work systems to the digital era, including in the parking sector. This step is a follow-up to the Pekanbaru Mayor Regulation Number 138 of 2021 concerning Parking Implementation, which regulates the use of information technology. One of the innovations that has emerged is the efforts of th…
This study aims to analyze the effectiveness of the marketing communication strategy implemented by Kala Bumi Coffee in maintaining its consumer loyalty. With increasing competition in the Coffee shop industry, it is essential for businesses to develop marketing communication strategies that can attract and retain customers. This research employs a qualitative approach using interviews, observa…
One of the electronic mass communication media that currently still exists in the middle of society is radio. One of the famous radio in Pekanbaru is Radio Gress 105.8 FM. The Gress FM radio broadcast program that provides information about health is the FORMULA (Slow Music Formation) broadcast program. In this study, researchers used the S-R (Stimulus-Response) theory which assumes that commun…
PT Bestprofit Futures Pekanbaru is an officially registered futures brokerage company listed with BAPPEBTI. By investing a large initial capital without fully understanding the transactions involved, clients suffer losses and ultimately blame PT Bestprofit Futures Pekanbaru. News about customer losses at PT Bestprofit Futures Pekanbaru creates a negative image of the company and customer hesita…
According to the World Health Organization (WHO), 15 million people worldwide experience a stroke every year. This is due to the relatively high incidence of stroke cases in the community. In Bukittinggi, based on data obtained from the medical records of Dr. Drs. M. Hatta Brain Hospital, the number of ischemic stroke patients is significantly higher than hemorrhagic stroke patients. This highl…
Hyperpersonal communication is a form of interpersonal communication mediated by digital technology, characterized by anonymity, message control, intimacy, and social selectivity. In the context of online gaming, hyperpersonal communication allows players to form more intimate and controlled relationships despite physical limitations. One example of an online game that utilizes this type of com…
Public Relationss (PR) management is essentially a process that involves planning and executing strategic communication to build and maintain good Relationship between an organization and its public. In this context, PT Nutrifood Indonesia utilizes PR to introduce the company's health programs while strengthening their brand image as a company concerned with public health through events like Be…
Shanaya Food is one of the Siomay and Batagor culinary businesses that markets typical Riau food products. Shanaya Food's flagship product is Sotindang (Patin fish meatballs with shrimp sauce), which is a characteristic along with Siomay and tenggiri Batagor. In order to market its products, Shanaya Food uses various marketing communication strategies. However, in practice, the Shanaya Food bra…
Angin Timur documentary reveals environmental damage on the coast of Java due to human activities. Pollution of shrimp farms, degradation of coral reefs and the threat of gold mining are the main focus of this film, showing the direct impact on marine ecosystems and the lives of coastal communities. The narrative in the film not only builds a discourse on environmental damage through ecolo…
Public speaking anxiety is a common issue that can impact students' performance in various academic and professional situations. With advancements in technology, virtual reality (VR) has emerged as an innovative method designed to help students overcome this anxiety by creating safe and interactive simulated environments. This study employs the S-R theory to evaluate the influence of virtual re…
In 2019, Museum Sang Nila Utama experienced an increase in the number of visitors, reaching approximately 31,378 visitors. However, since the onset of the Covid-19 pandemic, the museum saw a decline in visitors due to its closure in 2020. After entering the new normal era at the end of 2021, the museum reopened and has been operational ever since. This situation highlighted the need for a marke…
The Family Hope Program (PKH) is a social protection program for Very Poor Households (RTSM) and for family members who have carried out the stipulated terms and lconditions. lThe lPKH lcomponent lfocuses lon leducation land lhealth lfor lvery lpoor lfamilies. lBased lon lthe lRegulation lof lthe lMinister lof lSocial lAffairs lNumber l1 lof l2018 lconcerning lthe lFamily lHope lProgram, lthe l…
Riau Province faces major challenges in dealing with HIV/AIDS, with a total of 3,809 cases recorded to date. Of these, more than 64% of cases are in Pekanbaru City, making it the region with the highest HIV rate in Riau. Although prevention and control efforts have been made, total elimination has not yet been achieved. The main problem in health communication is ineffective message delivery, s…
This study examines the sustainable branding strategy implemented by Asia Pacific Rayon (APR), one of the largest viscose rayon producers in Indonesia. The research is motivated by the growing environmental impacts caused by the fast fashion trend, including non-degradable textile waste. APR addresses these challenges by offering viscose rayon products that are environmentally friendly, biodegr…
Modern slavery is a heinous crime that affects millions globally, characterized by the systematic exploitation of individuals through coercion, deception, or abuse of power. In the context of the fishing industry, migrant workers aboard fishing vessels often endure prolonged hours of labor under inhumane conditions, including physical violence, denial of basic rights, and the inability to escap…
Management at PT. Pertamina Hulu Rokan (PHR), with a focus on the role of communication, challenges and its impact on the organization. Using a phenomenological approach, this research explores the motives behind career women's decisions, namely parental encouragement, determination, opportunity, as well as proof, economics and social status. This research method uses a qualitative method wit…
Prominent society of according to his function can net trepan of information from various good sources of media mass print/electronic in the case of new innovation as supporter of countryside development. The innovation perhaps from various life aspects. Target of this research is in order to drawn by how in fact role is prominent society in course of diffusion adopt innovation development …
CD program is a tangible of the social responsibility of tehe company to give the local citizen a more presperous life. The succes of it is fully depend om the cooperative sense and a good relationship between society and company on implemented the process of CD programs like set the planning, socialization, organization, budgeting, contol and evaluation. In PT. Sari Lembah Subur, CD progr…
This research in executed On Labour Duty Pekanbaru Town at Samarinda Street No.29 Tangkerang Pekanbaru. This Research is such to know how leader communications pattern in developing ethos work officer on labour duty and also to know factors any kind of influencing leader communications in developing ethos work officer. As for usefulness from this research is to develop communications scien…
Chief Office of Sidomulyo Barat as one of instance which playing important role in giving service to society claimed can realize concept meaning, prima service as according to regulation Republic of Indonesia government of UU No.56 of 1998th, and 1999th for that, chief of village as leader (Top Leader) can motivate officer in improving quality activity of internal communications, so that ex…