The status of fish utilization that is carried out in excess can threaten its sustainability because it threatens the ability to recover fish resources towards extinction. One of the potentials in the fisheries sector is the potential of fisheries in inland waters such as Oxbow Lake. Danau Panjang Hulu and Danau Panjang Hilir are oxbow lakes of the Kampar River that receive fish, including Cypr…
ABSTRACT This study aims to analyze the influence of brand image, product quality, and lifestyle on the purchase decision of iPhone products among the people of Pekanbaru City. In the rapidly evolving digital era, the iPhone has become a prestigious and exclusive technological product. This research employs a quantitative approach with data collection through questionnaires distributed to 114…
ABSTRACT This study aims to determine and analyze the effect of collaboration and customer relationship management on company performance in the Pres Brick industry in Tenayan Raya District. The population in this study is The population in this study is the total number of brick businesses or SMEs in Tenayan Raya District as many as 403 businesses while the sample is determined by the Slovin …
ABSTRACT This research was conducted at Senusa Coffee Shop Jalan Bangau Sakti Pekanbru. This research aims to determine the influence of product innovation, location and service quality on competitive advantage at Senusa Coffee Shop Jalan Bangau Sakt. The population in this research is all consumers at the Senusa Coffee Shop on Jalan Bangau Sakti. This research sample used the accidental s…
ABSTRACT This study aims to analyze the influence of celebrity endorsers and brand image on consumer satisfaction for Scarlett body lotion products in Pekanbaru City, considering purchasing decisions as a moderating variable. The background of this research is driven by the increasing competition in the cosmetics industry, where marketing through celebrity endorsers and strengthening brand…
ABSTRACT This study was conducted to determine the effect of soft skills, self-efficacy and career planning on the work readiness of fresh graduates of the S1 Management Study Program, Faculty of Economics and Business, Riau University in 2024. The population in this study were 159 fresh graduates who wanted to have a professional career after graduation, consisting of 4 batches, namely th…
ABSTRACT This research was conducted on undergraduate S1 management students at riau university, with the aim of analyzing the effect of internship experience, self- efficacy and work motivation on work readiness in undergraduate S1 management students at Riau University. This type of research is descriptive quantitative with the sampling technique used, namely proportionate stratified random …
ABSTRACT This study aims to analyze the effect of workload, training, and motivation on employee performance at PT Mitra Kencana Persada Pekanbaru. The sampling technique used in this study is a saturated sample with a sample of 52 people. The analysis tools used in this study using statistical software Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) Partial Least…
ABSTRACT This study aims to analyze and formulate an optimal marketing strategy for Expressive Coffee Pekanbaru by using the SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) methods integrated with the AHP (Analytic Hierarchy Process) method. Internal environmental analysis is carried out to identify the strengths and weaknesses possessed b…
ABSTRACT This research aim to determine the influence of Workload, Rewards and Punishment on Employee Performance at PT. Perkebunan Nusantara V (PTPN V) Sei Lindai Garden Unit, Kampar Regency. The population in this study were all Executive Employees (Karpel) of Afdeling I-V at PT. Perkebunan Nusantara V (PTPN V) Sei Lindai Garden Unit, Kampar Regency. The sampling technique used in this …
ABSTRACT This study aims to examine the effect of business risk and profitability on corporate debt as a moderating variable. The measurement of corporate debt used in this study is Dept To Equity (DER). The sample used was 26 basic materials sectors listed on the IDX for the 2019-2023 period using the purposive sampling method with Simple Regression Analysis Technique and Moderation Regressio…
ABSTRACT This study aims to determine the influence of affective commitment, non- physical work environment and organizational culture on the performance of field employees at PT. Labersa Hutahean Riau Fantasi Water Park Pekanbaru, this company is engaged in tourism located in the city of Pekanbaru. In this study, researchers used quantitative methods. With a sampling technique, namely purpose…
ABSTRACT This research aims to determine the influence of Digital Literacy Skills and KKG Program on primary school Teacher Performance through Teacher Work Professionalism in Gugus 01 Raja Indragiri. The population in this study were all elementary school teachers who joined Gugus 01 Raja Indragiri. The sampling technique used in this research was a saturated sampling technique so that th…
THE INFLUENCE OF WORK DISCIPLINE AND ORGANIZATIONAL COMMUNICATION ON JOB SATISFACTION AND PERFORMANCE OF PEKANBARU CITY RADIO REPUBLIC OF INDONESIA EMPLOYEES By: Nabilla Deyska Ramadhani Organizational goals can be achieved if employees have good performance. Performance is basically what employees do or don't do. Basically, organizational performance is at a good level if each personne…
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND LIFESTYLE ON PURCHASE DECISION WITH BRAND IMAGE AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES IN PEKANBARU CITY (Case Study on Students of Riau University) Muhammad Amin Hidayatullah Abstract The purpose of this study is to analyze the significance of the influence of product quality, price, and lifestyle on purchase decisions with brand im…
THE INFLUENCE OF WORK DISCIPLINE, WORK ENVIRONMENT, AND MOTIVATION ON THE PERFORMANCE OF EMPLOYEES IN THE HR AND GENERAL SECTION OF PTPN IV REGIONAL III KEBUN SEI GALUH Juliana Febrianti Marbun ABSTRACT This research was conducted at PTPN IV Regional III Kebun Sei Galuh which is located in Pantai Cermin Village, Tapung District, Kampar Regency, Riau. The aim of this research is to find …
ABSTRACT THE INFLUENCE OF SUPERVISION AND TEAMWORK ON PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN EMPLOYEES OF PT PLN RAYON AIR MOLEK PASIR PENYU DISTRICT INDRAGIRI HULU DISTRICT By : Intan Puspa Sari This research was conducted to examine the effect of supervision and teamwork on performance with job satisfaction as an intervening variable for employees of PT PLN R…
ABSTRACT This study aims to determine the effect of current ratio, debt to equity ratio, and total asset turnover on stock prices with net profit margin as a moderating variable on tourism and recreation industry issuers on the Indonesia Stock Exchange for the period 2021-2023. The sampling technique used purposive sampling with a sample size of 33 companies. The type of data used is quantitat…
ABSTRACT This study aims to determine the effect of operational efficiency, capital structure, and firm size on firm value with Non-Performing Loan (NPL) as a moderating variable in banking issuers on the Indonesia Stock Exchange. The population in this study are banking sector companies listed on the Indonesia Stock Exchange for the period 2021-2023. The sampling technique used purposive …
ABSTRACT This research aims to examine the influence of the current ratio, debt to equity ratio and net profit margin on stock prices with earnings per share as a moderating variable. The population in this research is coal sub-sector energy companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2023 period, totaling 20 companies. This research uses quantitative data and this …