ABSTRACT Oil palm plantations play a critical role in Indonesia’s economy, with Riau Province being a key contributor, particularly in Siak Regency. Kampung Bukit Agung, located in Kerinci Kanan Sub-district, is a significant oil palm production area where plasma farmers, in collaboration with cooperatives (KUD), have implemented a replanting program to sustain productivity. This study …
ABSTRACT This study aims to analyze the patterns and behavior of fruit consumption by households participating in the Program Keluarga Harapan in Pekanbaru City. The data were obtained through a direct survey of 315 households selected using the multistage sampling method. Data analysis was conducted using descriptive quantitative analysis and multiple linear regression with the Ordinary L…
ABSTRACT This study is motivated by the rising price of chicken eggs and the strong dependence of low-income households in Pekanbaru City, particularly beneficiaries of the Program Keluarga Harapan (PKH), on this commodity as their primary source of animal protein. The study aims to identify the consumption patterns of chicken eggs based on household categories, types of employment, and ed…
ABSTRACT Cooking oil is a basic necessity experiencing significant price fluctuations, especially for poor households participating in the Program Keluarga Harapan (PKH) in Pekanbaru City. This fluctuation impacts consumption patterns and reduces the purchasing power of poor households. This study aims to analyze the consumption patterns and behavior of subsidized palm cooking oil by Progr…
ABSTRACT This study aims to analyze the consumption patterns of shallots among households participating in the Program Keluarga Harapan (PKH) in Pekanbaru City based on household size, the education level of the mother or household head, and type of employment. The research also identifies dominant factors, their responses, and examines the impact of price and income changes on shallot co…
ABSTRACT This study analyzes the consumption patterns and behavior related to milk, especially sweetened condensed milk among households participating in the Program Keluarga Harapan in Pekanbaru City. This study aims to identify milk consumption patterns across household size, education levels, and employment categories; analyze the dominant factors influencing sweetened condensed milk c…
ABSTRACT This study aimed to: (1) analyze the consumption patterns of wheat flour among households participating of Program Keluarga Harapan (PKH) in Pekanbaru City based on household category, education level, and employment type, (2) identify the dominant factors influencing the consumption of wheat flour among Program Keluarga Harapan (PKH) households, (3) analyze the response of domina…
ABSTRACT This study is motivated by the low level of chicken meat consumption among low-income households, particularly those receiving Program Keluarga Harapan in Pekanbaru City, whose intake remains far below national nutritional recommendations and reflects high vulnerability to food price fluctuations and limited purchasing power. The study aims to analyze consumption patterns, identi…
ABSTRACT This study aims to analyze (1) the financial performance of BUM Desa Amanah, Bukit Gajah Village, during the 2021–2023 period and (2) the management performance of BUM Desa Amanah based on indicators of productivity, service quality, responsiveness, and responsibility. The research employed a survey method with a purposive sampling technique involving 35 respondents. The data u…
ABSTRAK This study aims to analyze the characteristics of plasma farmers, the level of contract implementation, and the degree of dependency among broiler farmers within the partnership scheme of PT Semesta Mitra Sejahtra in Indragiri Hulu Regency. Using a survey method involving active plasma farmers, the research examines socio-economic characteristics, contract implementation, and depe…
ABSTRACT This study aims to describe the characteristics of entrepreneurs, business profiles, and production processes in the tofu agroindustry located in Payung Sekaki District, Pekanbaru City, as well as to analyze the feasibility and efficiency of the business. The research was conducted at Mr. Lukman’s Tofu Factory as a case study using both descriptive qualitative and quantitative a…
Palm oil is a leading commodity that plays an important role in improving community income and regional economic growth, particularly for independent smallholders who represent the largest share of small-scale plantation management in Indonesia. This study aims to analyze the marketing system of Fresh Fruit Bunches (FFB) produced by independent oil palm farmers in Siabu Village, Salo Distr…
ABSTRACT This study aims to: 1) Identify the level of intellectual capital of Village-Owned Enterprises (BUM Desa) in Kampar District, Kampar Regency. 2) Analyze the financial performance of BUM Desa in Kampar District, Kampar Regency. 3) Develop an intellectual capital strategy in improving the financial performance of BUM Desa in Kampar District, Kampar Regency. This study was conducted …
ABSTRACT This study was carried out with the aim of finding out: (1) analyze the income and expenditure structure of pineapple farmer households in Rimbo Panjang Village, Tambang District, Kampar Regency. (2) analyze the condition of food security when viewed based on household food expenditure of pineapple farmers in Rimbo Panjang Village, Tambang District, Kampar Regency. The data analys…
ABSTRACT This research aims to analyze the income of independent palm oil farming and the implementation of cultivation techniques in Air Puth Village, Tuah Madani District. Mak Teduh Village is one of the self-supporting palm oil production centers, yet the productivity achieved remains low at 13.790 kg/ha/year, despite the plantation being in its optimal productive age (9-15 years). Thi…
ABSTRACT This study aims to analyze consumer satisfaction toward the marketing mix (4P) implemented by Mimie Bolu Kembojo Mini in Pekanbaru City and to identify priority attributes that need improvement to enhance consumer satisfaction. The marketing mix variables examined in this study consist of product, price, place, and promotion. The research employed a survey method with accidental s…
ABSTRACT This study aims to identify the characteristics of Irlangga Rice Milling business, analyze the business based on aspects of production, technology, marketing, institutional structure, and income, and formulate appropriate development strategies. The research method used is a case study with the collection of primary and secondary data. Business analysis includes the calculation of pro…
ABSTRACT The increasing number of specialty stores, especially fruit stores, has influenced the increase in fruit consumption in the city of Pekanbaru. In addition, there are factors and characteristics of respondents that influence consumer decision-making in the process of purchasing fruit, especially at specialty stores. This study aims to: (1) describe the characteristics of consumers …
ABSTRACT This research aims to: (1) identify the marketing channels and marketing institutions of durian in Bantan Subdistrict, Bengkalis Regency; (2) analyze the marketing costs, marketing margins, and marketing efficiency in each marketing channel; and (3) formulate appropriate marketing strategies for durian agribusiness based on SWOT and Analytical Hierarchy Process (AHP) analysis. Thi…
ABSTRACT This study aims to analyze the influence of the marketing mix (product, price, place, promotion, people, process, and physical evidence) on consumer purchasing decisions at Kopi Kenangan in Pekanbaru City, with a case study at the Kopi Kenangan outlet on Jalan Riau. This research employs a quantitative method with a survey approach. The sampling technique used was non-probability …