Increasing utilization of social media platforms as marketing tools has encouraged companies, including SVO Payung Sekaki in Pekanbaru City, to optimize their advertising strategies through Facebook and Instagram. Despite active use of both platforms, there remains a gap in understanding their comparative advertising effectiveness. This research aims to analyze and compare the advertising effec…
Every organization is required to be able to compete in order to survive in global competition. The way to strengthen the capacity of the organization is by strengthening the human resources it has. However, the problem of human resources is a challenge for management because the success of management depends on the quality of human resources. If human resources in the company can run effective…