ABSTRACT This study aims to determine of service quality, determine the satisfaction of members of the Rejosari multi-purpose cooperative (KSU), analyze the effect of service quality on the satisfaction of members of the Rejosari multi-purpose cooperative (KSU) in Tenayan Raya District, Pekanbaru City. The number of samples in this study were 76 respondents,the sampling method used was purposi…
ABSTRACT This research was conducted in Tigapanah District, Karo District, North Sumatra from November 2021 to September 2022. The aims of this study were to: (1) identify the agricultural extension system in Tigapanah District, (2) identify the role of agricultural extension workers in Tigapanah District, (3) identify dynamics of horticultural farmer groups in Tigapanah District, and (4) …
ABSTRACT The livestock sub-sector is an integral part of the broad development of the agricultural sector as a source of animal protein that has the potential to be developed is broilers. Given the trend of healthy living among the community by consuming organic food such as organic broiler chicken. This study aims to: 1. determine the characteristics of consumers who buy organic broiler chick…
ABSTRACT The purpose of this study was to determine the leading economic sector in the city of Padangsidimpuan. This study uses secondary data in the form of time series of the Gross Regional Domestic Product (GDP) of Padangsidimpuan City and North Sumatra Province from 2003 - 2021 which is divided into four periods according to the leadership period of the mayor of Padangsidimpuan. The analyt…
ABSTRACT Riau Province is one of the provinces that cultivate oil palm plantations. One of the main problems in developing oil palm plantations in Riau, One of the main problems in the development of oil palm plantations in Riau, especially in Batang Cenaku District is the marketing aspect, Therefore, this study aims to determine (1) the most profitable marketing channels for farmers as well as…
ABSTRACT The marketing mix strategy is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is a factor used to measure marketing success. This study aims to analyze the effect of marketing mix strategy consisting of product differentiation, product elasticity functionalization, added value and resonance on marketing …
ABSTRACT Food security is closely related to meeting the food needs of each individual in the household. Rice (Oryza sativa) is a type of food plant consumed by almost half of the world's population. The amount of rice production in Kuantan Singingi Regency has fluctuated. Kuantan Singingi Regency in 2021 will be ranked the 4th largest rice producing region in Riau Province. The large or l…
ABSTRACT Community interest in cultivating oil palm plantations is influenced by the price of the oil palm itself. High prices are considered to be profitable for the smallholders, so the smallholders build new plantations to increase their income. The purpose of this study was to analyze the factors that influence the expansion of oil palm plantations in Riau Province and determine their elas…
ABSTRACT Smartphones are a medium that farmers can use to find agricultural information for the needs of lowland rice farmers. The purpose of this study was to determine the access and function of using smartphones and to find out the acceptance model of smartphone technology on lowland rice farmers in Seberang Taluk Village, Kuantan Tengah District, Kuantan Singingi Regency, Riau Province. Th…
ABSTRACT This study aims to analyze financial feasibility and sensitivity to changes in input prices, changes in production quantities and changes in output prices in the salted fish processing business of Mr. Ali Sahbana in Bagan Barat Village, Bangko District, Rokan Hilir Regency. The research method used is a case study method, the data used are primary data and secondary data. Data ana…
ABSTRACT Public awareness of the importance of a healthy lifestyle starts from consuming organic food, one of which is organic chicken. Organic chicken production which increases every year raises the suspicion of an increase in the demand for organic chicken. This study aims to analyze the factors that influence consumer demand for organic chicken and analyze the elasticity of demand for orga…
ABSTRACT Cocoa (Theobroma cacao L.) is a potensial export commodity for Indonesia. The purpose of this study was to determine how to cultivate cocoa self-help pattern, analyze production costs, income and efficiency of cocoa farming and the factors that affect cocoa farming income. The research method used is survey method and cocoa farmer interview, using primary data and secondary data. The …
ABSTRACT The purpose of this research is to understand a relation between marketing mix and purchase intention with consumer characteristics in Indogrosir Pekanbaru including advice for development. This research approach uses quantitative descriptive with questionnaire likert scale. Sampling of this research uses non probability sampling with purposive sampling method. Sample that was use…
ABSTRACT This study aims to analyze the effect of variabel product, price, place, promotion, and people on the decision to buy organik chicken at UD. Rahayu AK Pekanbaru City. This research uses case study method. Research data consists of primary data and secondary data. Data analysis was performed using descriptive analysis and multiple linear regression analysis using SPSS software. The res…
ABSTRACT Palm oil is the largest source of vegetable oil needed by many industries in the world, so that Indonesia's export of palm oil is very large. ISPO or Indonesia Sustainable Palm Oil is Indonesia's sustainable palm oil which was formed and implemented the provisions that apply in Indonesia. ISPO provisions were first drafted in 2011 with the issuance of Minister of Agriculture No.19/Per…
ABSTRACT The modern market is a market that is managed using more modern management, in managing modern markets a good marketing mix is needed to convey information widely, introduce a product of goods and services, stimulate consumers to buy and even create personal preferences for the image of a product. Tampan District has 140 modern markets, one of which is the Modern Jumbo Mart Delima mar…
ABSTRACT Marketing is an important thing in the marketing of agricultural products that will affect the level of farmers' income. Customer value is a good basis for the formation of customer retention and can encourage the creation of customer loyalty. The achievement of customer value has an important effect on the marketing success of bokar farmers and can increase the selling value. Thi…
Sago cracker MSMEs still produce sago to the extent of the household industry, simple processing technology and lack of promotion of sago crackers. The research objectives were to analyze the internal and external environment of sago cracker MSMEs, formulate and determine technical strategies and policies for the development of sago cracker MSMEs in Kuantan Singingi District. This research …
ABSTRACT Palm oil production levels contribute significantly to income. But production goes down after 25 years so it's necessary to rejuvenate. The gardener's rejuvenation income will be lost that will affect the food and non-food expenditure of households that will affect the welfare of the gardener's life. This study aims to analyze the profiles and characteristics of the respondents, to an…
ABSTRACT Aren (Arenga Pinnata Merr) is one type of palm plant which all parts of this plant can be utilized and have high economic value. One of the products from the palm plant is sap which can be processed into palm sugar. Rambah Samo District is one of the sub-districts with the highest production in Rokan Hulu Regency. This study aims to identify internal and external factors and formu…