ABSTRACT Palm sap is the liquid that comes out of the palm tree through the tapping process. Usually this palm sap is easily stale which causes the sap to become sour, white foamy and slimy. Efforts are made to overcome this, craftsmen usually process the sap into other products, namely palm sugar and palm sugar. The business of processing palm sugar and palm sugar aims to obtain added value. …
ABSTRACT This study was aimed to analyze the factors that influence the use of smartphone and analyze the effect of the use of smartphone on increased media literacy by oil palm farmers. The study was conducted on smartphone user oil palm farmers who are members of farmer groups on Pasir Emas Village. This study used a survey method with quantitative descriptive data analysis, which was distri…
ABSTRACT The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the i…
ABSTRACT This study aims to describe consumer characteristics and analyze consumer perceptions of performance and analyze the level of importance with the level of performance of Rotte Bakery's marketing mix. This research was conducted at the Rotte Bakery Duri Sudirman bakery in Mandau District, Bengkalis Regency with a survey method in February 2021. The research respondents were 100 people …
ABSTRACT The Industrial Plantation Forest (HTI) development program is one way to obtain sustainable and sustainable forest management. However, HTI still attracts controversy in many regions of the world including Indonesia. One of the conflicts that occurred was a land conflict between PT. Arara Abadi which operates in Kota Garo Village, Tapung Hilir District, Kampar Regency with the local c…
ABSTRACT This study aims to find out the most appropriate development strategy to be applied for Rotte Bakery Bread Factory at Suka Karya, District Pekanbaru City and to find out the factors that become strengths, weaknesses, opportunities and threats. Data is collected by observation and direct interview. The data was analyzed by IFE/EFE matrix, IE analysis and SWOT analysis (Strengths, Weakne…
ABSTRACT This study aims to (1) examine the pattern of communication networks, (2) the actors involved in the communication network, (3) and their role in oil palm farmers in Suka Maju Village, Bagan Sinembah District, Rokan Hilir Regency. The sampling method used in this study is a non-probability sampling technique consisting of purposive sampling and snowball sampling techniques. The re…
ABSTRACT Currently, metal joining by welding method is widely used in both building construction and machine construction. However, in its development the connection method has problems, especially in metal in the form of rods, if using liquid welding the penetration produced only around the rod, not to the core of rod, then one solution is to use the friction welding method. The friction weld…
ABSTRACT This study aims to analyze marketing channels, marketing margins, marketing profits, farmer's share, and marketing efficiency in the rubber marketing auction system in Kuantan Tengah District, Kuantan Singingi Regency. The sampling method used for farmers is random sampling as many as 42 people and sampling traders using the census method as many as 8 people. The results showed that t…
ABSTRACT This study aims to determine the factors of delay in replanting smallholder oil palm plantations, to find out the source of income of the planters during the replanting period, and to formulate a replanting strategy of smallholder oil palm plantations. This research was conducted in Bagan Sapta Permai Village, located in Rokan Hilir Regency, Riau Province. This study uses a survey met…
ABSTRACT Nine basic ingredients play an important role in efforts to improve the quality of human resources, so consumers need to choose where to shop to meet their needs. The existence of a choice of places to shop, will make consumers have the opportunity to choose various types of products and services to be purchased. Based on the type, the market is divided into two, namely the offline mar…
ABSTRACT The development of the retail industry in Indonesia is growing rapidly, in line with the increasing demand for daily necessities. The high demand has caused the retail industry to grow, especially modern retail such as supermarkets. The number of supermarkets that are established causes intense competition, so companies must be able to install the right marketing strategies in the fut…
ABSTRACT Opinion leader is a person who becomes an opinion leader in a group/subgroup. Opinion leaders in farmer groups are indicated by the presence of individuals who have more number of communication relationships than the average number of communication relationship of other individuals in the communication network. Interpersonal communication is considered the most effective in an eff…
Indonesia is the largest clove producer in the world, followed by Madagascar and Tanzania. In addition, Indonesia is also the largest exporting country as well as the second-largest clove importer in the world. The main competitors of Indonesian cloves in the international market are Madagascar and Tanzania. This study examines the supply and demand of Indonesian cloves in the international mar…
ABSTRACT This objective of this study are to identify marketing channel, to calculate marketing margin, and to calculate farmer’s share of FFB of oil palm independent smallholders at Siak Kecil District, Bengkalis Regency. This research was conducted at Siak Kecil District using survey method. Population of this research is oil palm independent samallholder. Sampel was selected using acciden…
ABSTRACT Harvest employee performance is one of the important work achievements at PTPN V. The system implemented by the company to improve harvest employee performance is harvest premium and harvest employee job satisfaction. This study aims to measure the level of job satisfaction of harvest employees, analyze the effect of harvest premiums and job satisfaction on the performance of harvest …
ABSTRACT Communication behavior is an attitude or action that is in a person in obtaining the information he needs. Communication behavior can describe how smallholder businesses seek information about farming as a consideration in making decisions for their farming. Oil palm is the leading commodity in Riau Province, Siak Regency is the area with the ninth largest oil palm plantation area…
ABSTRACT Marketing activities of farmers' rubber products in Sentajo Raya District based on marketing strategies require increasing customer value in achieving superior marketing performance. The aims of this study were to 1) analyze the indirect effect of market strategy and marketing mix strategy on marketing performance through customer value on rubber farmers, 2) analyze the role of the me…
ABSTRACT People are becoming more selective in choosing food products to consume because there is awareness of the dangers of chemical substances. This causes the demand for organic food products to increase, one of which is organic chicken. However, the marketing of organic chicken products is still experiencing problems related to high prices. This study aims to describe the characteristics …
ABSTRACT Palm cooking oil is one of the basic needs for the people of Indonesia. In everyday life palm cooking oil is used for cooking such as, sauteing, and frying in small or large quantities. Because cooking oil can provide a more delicious flavor, delicious aroma, savory, and more attractive appearance than boiled or steamed food. In addition, cooking oil also makes food crispy, dry, and g…