ABSTRACT Nine basic ingredients play an important role in efforts to improve the quality of human resources, so consumers need to choose where to shop to meet their needs. The existence of a choice of places to shop, will make consumers have the opportunity to choose various types of products and services to be purchased. Based on the type, the market is divided into two, namely the offline mar…
ABSTRACT The development of the retail industry in Indonesia is growing rapidly, in line with the increasing demand for daily necessities. The high demand has caused the retail industry to grow, especially modern retail such as supermarkets. The number of supermarkets that are established causes intense competition, so companies must be able to install the right marketing strategies in the fut…
ABSTRACT Opinion leader is a person who becomes an opinion leader in a group/subgroup. Opinion leaders in farmer groups are indicated by the presence of individuals who have more number of communication relationships than the average number of communication relationship of other individuals in the communication network. Interpersonal communication is considered the most effective in an eff…
Indonesia is the largest clove producer in the world, followed by Madagascar and Tanzania. In addition, Indonesia is also the largest exporting country as well as the second-largest clove importer in the world. The main competitors of Indonesian cloves in the international market are Madagascar and Tanzania. This study examines the supply and demand of Indonesian cloves in the international mar…
ABSTRACT This objective of this study are to identify marketing channel, to calculate marketing margin, and to calculate farmer’s share of FFB of oil palm independent smallholders at Siak Kecil District, Bengkalis Regency. This research was conducted at Siak Kecil District using survey method. Population of this research is oil palm independent samallholder. Sampel was selected using acciden…
ABSTRACT Harvest employee performance is one of the important work achievements at PTPN V. The system implemented by the company to improve harvest employee performance is harvest premium and harvest employee job satisfaction. This study aims to measure the level of job satisfaction of harvest employees, analyze the effect of harvest premiums and job satisfaction on the performance of harvest …
ABSTRACT Communication behavior is an attitude or action that is in a person in obtaining the information he needs. Communication behavior can describe how smallholder businesses seek information about farming as a consideration in making decisions for their farming. Oil palm is the leading commodity in Riau Province, Siak Regency is the area with the ninth largest oil palm plantation area…
ABSTRACT Marketing activities of farmers' rubber products in Sentajo Raya District based on marketing strategies require increasing customer value in achieving superior marketing performance. The aims of this study were to 1) analyze the indirect effect of market strategy and marketing mix strategy on marketing performance through customer value on rubber farmers, 2) analyze the role of the me…
ABSTRACT People are becoming more selective in choosing food products to consume because there is awareness of the dangers of chemical substances. This causes the demand for organic food products to increase, one of which is organic chicken. However, the marketing of organic chicken products is still experiencing problems related to high prices. This study aims to describe the characteristics …
ABSTRACT Palm cooking oil is one of the basic needs for the people of Indonesia. In everyday life palm cooking oil is used for cooking such as, sauteing, and frying in small or large quantities. Because cooking oil can provide a more delicious flavor, delicious aroma, savory, and more attractive appearance than boiled or steamed food. In addition, cooking oil also makes food crispy, dry, and g…
ABSTRACT This study aims to determine the consumption pattern of the commodity nuts. The data comes from the Central Bureau of Statistics of Riau Province using the Socio-Economic Survey data in 2020. This study uses the Regression Unreleated Regression (SUR) method and the Almost Ideal Demand System (AIDS) model. The results showed that the higher the share of income, the share of expenditure …
ABSTRACT This study aims to determine the diversity of household consumption patterns of vegetables and fruits according to household income, number of household members, and education of housewives in Riau Province. This study was analyzed with an econometric approach using the Almost Ideal Demand System (AIDS) model and the Seemingly Unrelated Regression (SUR) method. The analysis is carried…
This study aims to determine the marketing channels,analyze costs, marketing margins, profit sharing of farmers and the level of efficiency of rubber marketing in Ridan Permai Village, Bangkinang District, Kampar regency. This study used the survey method. Samples in this study were taken by purposive sampling and snowball sampling. Data analysis using descriptive and qualitative analysis. The …
Indonesia is the largest nutmeg producing country globally, followed by Guatemala, India and Nepal. Indonesian nutmeg development is constrained by the low productivity and quality of nutmeg caused by inappropriate cultivation techniques. This study aims to analyze the response of supply and demand for Indonesian nutmeg in the international market. This research used the secondary data col…
ABSTRACT The objective of this study were to analyze the difference between the national cost and the cost of oil palm replanting and to determine the cost efficiency of replanting of independent smallholders in Sei Putih Village, Tapung District, Kampar Regency. This research was conducted in Sei Putih Village, Tapung District, Kampar Regency, Riau Province. The sampling method used in this r…
ABSTRACT This study aims to analyze the financial feasibility of farming and the sensitivity to increasing input prices, decreasing production quantities, and decreasing output prices of Mr. Agus' pineapple farming in Sungai Kayu Ara Village, Sungai Apit District, Siak Regency. The research method used is the case study method. The data used are primary data and secondary data. The informant i…
ABSTRACT When palm oil trees are old, this will cause its fruit production reduced, therefore replanting must be carried out to maintain productivity and availability of raw materials. The availability of this materials is needed because the government through the Indonesian Sustainable Palm Oil program wants to transform non-renewable materials into renewable resources. Rokan Hilir Regency is…
Batang Peranap sub-district is one of the largest rubber plantation centers in Indragiri Hulu Regency with rubber production up to 7,877 tons in 2018. Rubber produced in Batang Peranap sub-district is processed into processed rubber material (Bokar) in the form of lumps. Basically, the bokar produced by farmers is in a low quality, so the price of bokar is only around Rp6000/kg and it has even …
The number of non-performing loans of The Topsel Wanita Mandiri cooperative increased by 13% during the covid 19 pandemic. The higher non-performing loans will have an impact on the cooperative's financial performance. This study aims to identify the difficulty of borrowers paying loans during the covid-19 pandemic and analyze their impact on the financial performance of The Topsel Wanita Mandi…
Studying consumer attitudes was carried out to identify the attributes that influence consumers in consuming salai fish. Each consumer has a different assessment of attributes in determining consumer attitudes. These attributes will be valuable for relevant stakeholders in improving the marketing of salai fish. The purpose of this study was to analyze consumer perceptions of the consumption…