ABSTRACT MARKETING COMMUNICATIONS PT. ARISTA JAYA LESTARI (WULING MOTORS) IN INCREASING SALES IN PEKANBARU By : Kiki Syahputri Advisor : Evawani Elysa Lubis, M.Si This research is motivated by the author's interest in a marketing communication phenomenon carried out by Wuling Motors in increasing sales in Pekanbaru. Wuling Motors is a company engaged in the automotive sector, Wuling Motors …
The Higgs Domino Island game is an online game that is very popular in Indonesia, including in Pekanbaru City. The existence of buying and selling game coins has changed the direction of the goal in playing, initially the Higgs Domino Island game was used as a means of entertainment but now it is actually used as a livelihood for some of the players. Because playing requires the purchase of…
ABSTRACT THE EFFECT OF CELEBRITY ENDORSER INSTAGRAM @CLARISSAPUTRI_ ACCOUNT ON INTEREST TO BUY FOLLOWERS IN FASHION PRODUCTS By: Reski Salsa Oktaviani Celebrity endorsers as a source of advertising or information about brands and product attributes that please, convince and attract people's attention. One of the many Instagram artists or celebrities who have a big body shape, including Cl…
ABSTRACT MEDIA UTILIZATION STRATEGY SKA MAL IN RETAINING VISITORS DURING THE COVID-19 PANDEMIC By: Rizka Nanda Zahara Conselor: Dr.Welly Wirman, S. IP, M.Si Media utilization is a process, method, and action taken by an organization, institution, or company in using the means of delivering their messages or information to the public so that it can influence the attitudes and behaviour of it…
ABSTRACT COMMUNICATION PLANNING OF BANK INDONESIA RIAU PROVINCE IN SOCIALIZING THE QRIS QR CODE INDONESIAN STANDARD PROGRAM IN PEKANBARU By: Muhammad Resfi Hambali Consuler: Dr. Yasir, M.Si Currently in Indonesia has many online-based payment systems such as OVO, GoPay, LinkAja, and DANA with different QR Codes. To simplify this, Bank Indonesia, which presents payment methods using QR Codes…
ABSTRACT THE INFLUENCE OF MOVIE REVIEW CONTENT IMPRESSION ON CINE CRIB YOUTUBE CHANNEL ON THE SUBSCRIBERS WATCHING DECISIONS By: Ilham Akbar Advisor: Dr. Suyanto, S.Sos, M.Sc Cine Crib is one of the youtube channels that focuses on the most popular movie review content in Indonesia. Through his Youtube channel, Cine Crib consistently uploads film review videos and has gained 239,000 subscrib…
Covid-19 vaccination is the administration of vaccines in order to actively generate or increase a person's immunity against diseases caused by the Covid-19 virus. Online media Kompas.com and Cakaplah.com are the national media and local media that mostly report on vaccinations from November to December 2021. There are 7 news stories about vaccinations on Kompas.com and 25 news stories on Cakap…
ABSTRACT COMMUNICATION STRATEGY OF POLRESTA COUNSELING IN EFFORTS TO OVERCOME DRUGS CIRCULATION IN PEKANBARU CITY (Study in Kampung Dalam Kelurahan, Pekanbaru City) By : Nina Lisa Sundari Advisor : Dr. Welly Wirman, S.IP, M.Si The drug problem in Indonesia continues to spread to remote areas and has spread to all ages and social status. Including in Riau Province, the geographical location …
ABSTRACT SEMIOTIC ANALYSIS OF THE MORAL MASSAGE IN SYAIR “NASIHAT KEPADA ANAK” BY RAJA ALI HAJI By: Raudha M. Noer Counselor: Ismandianto S.I.Kom, M.I.Kom Poems of Advice to children contain good messages consisting of 18 verses of poetry. In this poem, many do not know the moral message conveyed by Raja Ali Haji due to the existence of figurative language terms that are not easy to und…
Problems in the social environment of the community that have a bad perception will cause PLWHA to become depressed and lose confidence in themselves. The purpose of the study was to determine the effectiveness and barriers to interpersonal communication of counselors in growing self-confidence of PLWHA. This type of research is qualitative using a descriptive approach. Data collection by …
ABSTRACT PERCEPTIONS OF STUDENTS MAJORING IN COMMUNICATION SCIENCES, UNIVERSITY OF RIAU ABOUT HOAX INFORMATION ABOUT THE COVID-19 VACCINE ON SOCIAL MEDIA WHATSAPP Compiled By: Ropida Auna Supervisor: Dr. Belli Nasution, S.IP, MA The phenomenon of hoax news is increasingly troubling the public, especially during the Covid-19 pandemic in early 2020. As a new term, of course, many people are l…
The case of alleged sexual harassment at the University of Riau emerged on November 4, 2021. Suddenly news related to the case became headlines in local and national media. In Riau itself, the media Cakaplah.com and Riauonline.co.id became the two media that reported the most cases. Respectively 145 and 107 pieces of news. This is an attraction for researchers to look at the framing of reports …
ABSTRACT The trash bank is a repository for recyclables and other rubbish that has been classified by kind; the materials stored there have some commercial value. A garbage bank functions similarly to any other bank, complete with clients, accounting, and administration. Executives and administrators of trash banks use persuasion when reaching out to potential new members. The study's goals ar…
This research aimed to ascertain the impact of product placement of the kopiko blister pack on Twitter followers @kdrama menfess' purchasing interest in the Korean drama Vincenzo. This research intended the attention, interest, search, action, and share (AISAS) theory provides the theoretical framework for this investigation. The population in this research were the followers of twitter accoun…
One of the goals of the Covid-19 task force is to accelerate the handling of Covid-19 through community compliance with health protocols. This is because the Covid-19 period occurred in Indonesia as many as three waves in 2019, 2020, 2021, Covid-19 has not disappeared from the face of the earth so that it requires the public to remain vigilant and obey health protocols in accordance with Region…
ABSTRACT CAMPAIGN STRATEGY OF WAHANA LINGKUNGAN HIDUP INDONESIA EKSEKUTIF DAERAH RIAU (WALHI-RIAU) IN SOCIALIZATION OF PEAT RESTORATION Author: Haldi Yunian Ryaldi Councelor: Dr. Muhammad Firdaus, M.Si Wahana Lingkungan Hidup Indonesia Eksekutif Daerah Riau is an NGO that focuses on environmental issues and was founded in 2003 as a response to the problem of forest and land fires in Riau Pr…
Marketing communication has an important role in the tourism sector. The importance of marketing communication in tourism is closely related to increasing tourist visits which have an effect on increasing the economic level of the country and local communities. As one of the regions that favors the tourism sector, Riau Islands Province in 2019 occupies the second position as foreign tourist arr…
Currently, there are many Instagram accounts that promote shopee products, which are uploaded on social media such as Tiktok and Instagram. Instagram @racunshopeecheck content is a form of preference given to target audiences regarding product recommendations purchased on the Shopee application which are then uploaded via Instagram social media, so that @racunshopeecheck followers have many ref…
Mass media coverage at the end of 2021 was enlivened by the viral case of the rape of 13 female Islamic boarding school students in Bandung by Herry Wirawan. This case has quickly garnered public attention since the news was published on December 9, 2021. The incessant reporting of this rape case cannot be separated from how the media framed and packaged the news from their perspective. For thi…
Female Daily is an online-based mass media in Indonesia which is part of Trans Digital Media or better known as Detik Network. Website with the domain www.femaledaily.com can be said to be the pioneer of an online community that focuses on beauty in Indonesia. This website offers a variety of information about beauty, both cosmetic and body care information or better known as makeup, skincare, …