ABSTRACT Pagaruyung Village is located in Tapung District, Kampar Regency. Smallholders in this village partner with KUD Hasrat Jaya and have successfully replanted oil palm in 2022.This success was done without the intervention of agricultural extension workers, especially those in the plantation sector. Although the relevant agencies provided assistants, their role was limited to supervising…
ABSTRAK Penelitian ini bertujuan untuk: 1) Mengetahui karakteristik petani swadaya dalam pelaksanaan peremajaan sawit rakyat (PSR) di Kecamatan Tapung Kabupaten Kampar, 2) Menganalisis persepsi petani swadaya terhadap pelaksanaan peremajaan sawit rakyat (PSR) sesuai GAP, 3) Menganalisis persepsi petani swadaya terhadap aspek-aspek yang menjadi pertimbangan petani dalam melakukan PSR, 4) Men…
Production of bitter melon chips in Home Industry Permata Foods is still facing several problems due to lack of identifications on the supply chain and partnership between supplier and distributor, added value of proccessing bitter melon into chips, and recommendations for improving the agroindustrial business performance has not been identified. The aimofthis research is to identify product, f…
This research was carried out at the Trubus Pekanbaru Store. The Trubus shop has implemented several marketing mix strategies including: selling quality products at affordable prices, having a comfortable place and various attractive promotions such as cashback for loyal Trubus shop customers. The purpose of this research is to identify customer characteristics in the Trubus Pekanbaru agricultu…
Sugar palm (Arenga pinnata Merr) or also often known as the enau tree, is a type of palm plant that has many benefits. The uniqueness of Siambul Village is that there are still many indigenous people from inland tribes, namely the Talang Mamak (Old Malay) tribe. One of the characteristics of rural communities is that their lives are very dependent on agriculture as the main source of income. Th…
This study examines the impact of agricultural extension services on horticulture farmers in Marpoyan Damai District, Pekanbaru City. These farmers contend with challenges such as limited capital, land availability, fluctuating prices, market competition, and a lack of knowledge and skills. The study has three main objectives: to describe the characteristics of the farmers, to analyze the role …
Pekanbaru is one of the cities that sells pineapples from various regions in Riau Province by peeling or whole. This difference in how to sell will affect the income received by the seller. Thereis adifferencein consumerinterest in wholepineapples and peeled pineapples, so most sellers are interested in selling peeled pineapples rather than whole pineapples. The purpose of this study is to anal…
Many people today are starting to realize the importance of healthy living by consuming oyster mushrooms. One of the oyster mushroom cultivation businesses in Pekanbaru City is the Rumah Jamur Nando. Rumah Jamur Nando must of course be able to face competition through a marketing mix strategy to attract consumers. This study aims to 1) determine the characteristics of oyster mushroom consumers …
BUM Desa Sakinah Lestari is a village economic institution established to improve the village economy. Intellectual capital is an intangible asset in the form of knowledge, experience and expertise related to management, relationships with customers and information technology capacity which is thought to be able to increase economic added value and increase the empowerment. This research was co…
Competition in the wet noodle business in Pekanbaru City has had a major impact on UMKM Musbar Noodle which have experienced a decline in production due to declining consumer demand. This research aims to determine the characteristics of consumers in purchasing Musbar Noodle products, to find out consumer assessments of the 7P marketing mix for purchasing Musbar Noodle products in Sukajadi Dist…
Indonesian Sustainable Palm Oil (ISPO) is a standard for sustainable palm oil plantations in Indonesia. According to Presidential Regulation No. 44 of 2020, all companies and independent farmers must have ISPO certification by 2025. This study aims to: (1) evaluate training and assistance for ISPO certification preparation in the Setia Rukun Farmers Group; (2) analyze the costs of assistance fo…
Eggs layer chicken are a fundamental dietary requirement that must be consistently available. Eggs serve as a significant nutritional contributor for the community, originating from animal protein. This research aims to identify the distribution patterns of layer chicken eggs, explain the supply chain mechanisms of layer chicken eggs, and analyze the marketing efficiency in the layer chicken eg…
Siam orange farming (Citrus nobilis L.) plays a central role in the local economy of Riau. However, various challenges such as pest and disease attacks, market price fluctuations, and limitations in extension services and farmer groups can threaten the sustainability of this farming practice. This study aims to determine the characteristics of farmers, analyze the sustainability status of the f…
Yellow crackers are one of the specialty foods of Kampar Regency that are cultivated by the community to increase income. The research aims to: 1) Know and describe the business profile of Nur Aini yellow cracker agro-industry 2) Analyze the business of Nur Aini yellow cracker agro-industry 3) Formulate the right development strategy for Nur Aini yellow cracker agro-industry. The method used in…
BUM Desa plays an important role in developing intellectual capital in the village environment. Intellectual capital is an intangible asset in the form of knowledge which functions to increase a company's competitiveness and can improve its performance. This research was carried out at BUM Desa in Kuok District, Kampar Regency, Riau Province. This research aims to identify intellectual capital …
This research aims to analyze home industry production management in Meranti Islands Regency and analyze home industry operations management in Meranti Islands Regency. The data used in this research is primary data such as questionnaires distributed to 10 home industries in Kepulauan Meranti Regency. Sampling was carried out using purposive sampling and accidental sampling methods with the fol…
This research aims to identify marketing channels, calculate the marketing margin for each RAM and analyze the factors that influence growers in choosing RAM to sell FFB in Tanah Putih District, Rokan Hilir Regency using survey methods and distributing qquestionnaires as a data collection tool. The number of grower respondents use was 60 respondents, while determining the sample for RAM was car…
Home ground coffee agro-industry is a business carried out by the majority of people in Nagari Koto Tuo, Sungai Tarab District, Tanah Datar Regency. The aims of this research are (1) to analyze the level of motivation of home ground coffee agro-industry entrepreneurs in Nagari Koto Tuo, (2) to analyze the level of ground coffee home agro-industry entrepreneurial behavior in Nagari Koto Tuo, and…