Increasingly tight business competition requires business actors to implement integrated marketing strategies to achieve marketing goals, including the Beta Coffee business. Beta Coffee is a coffeeshop located in Pekanbaru City. Therefore, the aim of this research is to analyze the influence of digital marketing and brand awareness on Beta Coffee purchasing decisions. This research sample consi…
Increasingly tight business competition requires business actors to expand their market reach through digital marketing to increase sales volume. Digital marketing is expected to make it easier for business actors to market their products. This research aims to determine the effect of digital marketing on sales volume in cafe culinary businesses in Binawidya District, Pekanbaru City. The resear…
Vicco chocolate is one of the special products produced by Puslitkoka Jember and is only available at the Coffee and Cocoa Outlet. This study aims to determine (1) consumer characteristics and (2) the purchasing decision process for vicco chocolate products. The sample selection in this study used purposive sampling technique. The data collection method in this study uses direct observation, in…
This studie uses an experimental research method which aims to determine the effectiveness of implementing a combination of PBL and TGT learning models on student learning outcomes. The method used in the research is the experimental method with pretest-posttest control group research. The population in this study were all class XI students at SMA Al-Huda Pekanbaru. The research involved 63 cla…
The aim of this research is to determine the influence of TikTok content marketing on the consumer behavior of Economics Education students at Riau University. The population used is Riau University Economics Education students who are in the Classes of 2020, 2021, and 2022 and who have the criteria 1) Have the TikTok application. 2) Often open the TikTok application. 3) Have ever shopped on th…
This research aims to design and develop e-modules that contain images and writings arranged in learning according to the needs of teachers and students based on the independent curriculum in phase E. Researchers use the R&D (Research and Development) approach with the 4-D model which contains 4 stages, namely: the defining stage (define), the design stage (design), the development stage (devel…
This research discusses the analysis of determining the cost of production and selling prices at UKM Roqi SODAP Bagansiapiapi. The aim of this research is to determine and analyze the determination of the cost of production and selling prices at UKM Roqi SODAP Bagansiapiapi. The method in this research is descriptive quantitative with data analysis techniques in calculating the cost of producti…
This research aims to design and develop an interactive digital learning media that can be accessed independently by tenth-grade AKL students at SMKN 4 Pekanbaru using their mobile devices. The objective is to stimulate students' motivation and interest in learning the accounting cycle for service companies. The study adopts a Research and Development (R&D) approach following the ADDIE model, w…
This research aims to determine the difference in increasing student learning activities between student learning activities without the application of E-Modules and student learning activities with the application of E-Modules, to determine whether the application of E-Modules is effective in increasing student learning activities. This type of research is experimental, with a research design …
This research aims to determine the effect of implementing the Problem Based Learning Model assisted by Power Point Interactive Media in improving students' critical thinking abilities in economics subjects. The background to this research is that when the researcher made observations on class X students at SMA N 2 Tualang and shared with the collaborating class X teacher at SMA N 2 Tualang. ob…
This research is motivated by various kinds of problems that occur in the world of education. One of the problems that occur in the world of education is learning outcomes, where the learning outcomes themselves determine the success of a learning process carried out. The difficulty of students in understanding subject matter and the lack of variety in learning media is one of the causes of the…
The Batik Lebah home industry aims to be a forum for empowering the community, especially women in Kebun Lado Village, Singingi District, Kuantan Singingi Regency. This study aims to determine how empowerment in the Batik Lebah home industry improves the welfare of women in Kebun Lado Village. The population in this study is the entire community who work as batik craftsmen in the Batik Lebah h…
The purpose of this research is to find out what factors can influence married women to work in Large Industrial Companies in Tampan District, Pekanbaru City. This study uses primary and secondary data with a total sample of 182 women who are married and work in Large Industrial Companies. The analysis method used is descriptive statistics and multiple linear regression. The results of this stu…
This research aims to determine the influence of Gross Regional Domestic Product (GRDP), Interest Rates and Exchange Rates on Foreign Direct Investment (FDI) in Riau Province. The data used in this research is annual data from 2006-2023. The method used is quantitative with data analysis using a multiple linear regression analysis model using the Ordinary Least Squares (OLS) approach using the …
Exchange Rate (NTP) and Gross Regional Domestic Product (GRDP) on Labor Absorption in the Coconut Smallholder Crop Subsector, Riau Province, 2012-2023 Supervised by Dr. Rosyetti, S.E.,M.Si. and Dr. Any Widayatsari, S.E., M.SE This research examines the role of the coconut plantation subsector in labor absorption in Riau Province. The background to this research is that Riau Province is the lar…
FURQON NUR ISLAMIATI, NIM. 2110247687, Analysis of Regional Financial Independence of the Bengkalis Regency Government in the Implementation of Regional Autonomy, supervised by Prof. Dr. H.B. Isyandi, SE, MS and Dr. Any Widayatsari, SE, M. SE. This research aims to analyze the influence of balancing funds on regional financial independence, analyze the influence of regional original income (P…
The problem experienced by SMAN 5 Tapung is the low level of student learning activity, so a model that is suitable for students is needed to increase student learning activity, one of which is the flipbook-based inquiry learning model. The research method used is a quantitative method with a one group pretest-posttest design. To measure the results of data analysis using descriptive analysis, …
Tuntutan kurikulum pada saat ini mengharapkan peserta didik untuk aktif dalam proses belajar mengajar, memiliki kecakapan kognitif, memiliki kemampuan berpikir kritis dan kreatif. Namun, kondisi nyata berdasarkan pengamatan dan hasil wawancara dengan guru bidang ekonomi yang telah dilakukan tentang proses belajar mengajar khususnya mata pelajaran ekonomi SMA Muhammadiyah 1 Pekanbaru, masih bany…
This research aims to determine the influence of content marketing and consumer trust on purchasing interest on Shopee. The population in this study were active students from the Department of Social Sciences Education, FKIP, Riau University, class 2020-2023. The research sample used the Slovin formula with a total of 89 students. The data collection method uses a questionnaire which is carried…
This study aims to apply the Make A Match learning model with the help of Wordwall in increasing the learning activeness of social studies subjects in class VIII-6 at SMP Negeri 12 Pekanbaru in the 2023/2024 academic year. This research is a Classroom Action Research (PTK) conducted in 2 cycles. Each cycle consists of 4 stages, namely planning, action, observation and reflection. The subjects o…