This research aims to determine the digital marketing strategy of Wisata Dakwah Okura. This research uses qualitative methods which are able to explain phenomena through data collection through observation, interviews and documentation. Every data obtained by the author is then collected, processed and clearly explained using language that is easy to understand. Data collection techniques by me…
This study aims to determine Consumer Segmentation at PT. Veronicca Putri Meutuah Tour and Travel Pekanbaru. The population in this study were consumers who bought flight tickets in the 2016-2019 purchase period, totaling 14,318 tickets sold. The number of samples used was 100 people using the Slovin formula. Data collection was carried out using qualitative descriptive methods using …
Based on field observation there are some problems concerning the management of Mosque Agung Madani Islamic Center Rokan Hulu regency which is management of Mosque Agung Madani Islamic Rokan Hulu tourism object is not good. It deservase the attention of the government to be more active in the management of Mosque Agung Madani Islamic Center Rokan Hulu. The purpose of this research is to know th…
The development of the world of travel agents in Indonesia is inseparable from the role of Hajj and Umrah travel. Promotions that are considered strategic to attract the attention of prospective customers they have. One of the influential Hajj Umrah travel in Pekanbaru is PT. Silver Silk Tour and Travel Pekanbaru. This research aims to find out Umrah tour packages and consumer responses to the …
The background of this research is the phenomenon of the Religi tourist attraction of the Great Mosque of Madani Islamic Center Rokan Hulu specifically related to attractiveness. Specifically this discussion is about what is the pre-eminent attraction in the great Mosque of Madani Islamic Center and the management constraints faced by the great Mosque of Islamic Center. The research method that…
Hotel include business presses on sales of service. One of the activities undertaken by the company to achieve sales goals is to implement good and efficient service to consumers. Without this kind of service efforts to increase sales volume is very difficult because of the many and tight competition that occurs today. This study aims to find out how the quality of service Grand Jatra Pekanbaru…
Angsana Resort and SPA Bintan is one of the premium resorts under of the Banyan Tree Holding Limited. Angsana Resort and SPA Bintan has the most complaints among other resorts under Banyan Tree ownership. This is caused by service quality of Receptionist that have not been perfectly implemented in the Front Office especially. This research was conducted to find out whether the service quality o…
The tour can not be separated from the existence of a tour leader, so the tour leader is required to be able to assist tour operators in handling guests while on the trip. Which later can serve the wishes or needs of these guests. Therefore, this study was conducted to determine the perceptions of tourists towards tour leaders in Cv Bilava Tour Riau Pekanbaru. This study uses quantitative descr…
Bengkalis has tourism potential such as nature tourism, cultural tourism, religious tourism and historical tourism. The Colok Lamp event was held on the 27th of Ramadan until Lebaran night. Therefore, this study was conducted to find out how the Promotion Strategy carried out by the Bengkalis Regency Disbudparpora in the plug light event in Bengkalis Regency so as to increase the number of tour…
The purpose of this study was to determine the response of respondents to the promotion of the implementation of the Forest Park attractions Sultan Syarif Hasyim II by using the promotional mix consists of advertising, sales promotion, personal selling and public relations. This study uses the theory Yoeti ( 1996:186 ). This theory divides the promotion mix with 4 categories of advertising , s…
The purpose of this research is to know how the factors that influence employees performance at Dinas Kebudayaan dan Pariwisata Kota Pekanbaru and what is the most dominant factor that influence employees performance at Dinas Kebudayaan dan Pariwisata Kota Pekanbaru. This research used descriptive qualitative method to analyze the problem. The sample of this research are consist of 40 respond…
Taking order merupakan bagian dari pelayanan yang sangat penting. Karena melalui taking order pramusaji dapat mengetahui keinginan dan kebutuhan tamunya. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan prosedur taking order dan untuk mengetahui hambatan taking order oleh food and beverage service pada Spice Restaurant Nirwana Gardens Resort Bintan. Penelitian ini mengguanakan metode …
Grand Rocky Hotel Bukittinggi is one of the 4-star hotels in the Bukittinggi. High competition and ups and downs of occupancy rates in the last 4 years makes the company must have a strategy to maintain the occupancy of consumers so that each year purchasing decisions increase. This research was conducted to determine the effect of facilities on consumer purchasing decisions. This study uses a …
Welcoming guest by the receptionist is one of the services provided hotel to the satisfaction of the guests while staying at hotel. Welcoming guest by the receptionist give a good or bad impression of the first and last hotel service for their guests. Welcoming guest is part of the most basic guest needs. This research was conducted at a four-star hotel (****) at Niagara Parapat Hotel in Simalu…
The development of the hospitality industry in the city of Pekanbaru is currently growing, we can see this from the many hotels in the city of Pekanbaru. Batiqa Hotel is one of the three-star hotels (***) of the many star-rated hotels in Pekanbaru City. The number of hotels in the city of Pekanbaru resulted in very tight competition, the increasing competition in controlling the market, requiri…
Lake Timbang Bunga pengantin is a natural lake attractions that has beautiful natural scenery. This lake is an area that has the potential to be developed into featured tourist attractions in Kuantan Singingi District. This research aims to describe the potential of Lake Timbang Bunga Pengantin. This study uses a qualitative method with a descriptive approach. Data collection is done by observa…
Tourism Potential is every that can be utilized as an ability and needed for business and tourism develoopment, so as to increase tourist arrivals in the tourist attraction. The reseacrh aims to determine tourist of rating in The PLTA lake Koto Panjang Kampar Regency .This study used a descriptive quantitative method to examine problems in the lift. The samples in this study were 100 respondent…
The study aimed to determine Bujang Dara role and activities Riau Province consideration of the author in using this method of qualitative methods are able to explain the phenomena throuht the collection of data obtained throught interviews. Any data rhat can be processed and clearly defined using a languange that is easily understood. This method does not use the sample population, becauseif t…
Research this aiming for knowing implementation task and constraints faced by umrah tour leader on when tour. Research this use method qualitative with approach descriptive for describe circumstances really is with way collect information data in the field. As for key informant inside research this is 1 Branch Maneger which doubles as Umrah tour leader, and 1…
Marketing communication is an activity that helps guests in making decisions and of course there is a process of influencing the choice of prospective buyers. Therefore travel agents must have marketers who are capable of communicating with guests, so guests will be influenced to buy packages from companies, especially sales marketing. This study aims to determine guest responses about the appl…