Pengaruh Citra Perusahaan Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen …

This research was conducted at Hotel Dyan Graha Pekanbaru, as for the purpose of this study was to determine the influence of corporate image and service quality toward costumer loyalty ( study at the hotel room service Dyan Graha Pekanbaru Hotel). corporate image and service quality as the independent variable (X1X2) while the costumer loyalty as the dependent variable (Y).The problem in …