Perkembangan Budaya Populer Jepang Melalui Cool Japan Dan Dampaknya Terhadap …

ABSTRACT This research is based on the occurrence of a phenomenon in which Japanese popular culture such as manga, anime, and cosplay has experienced an increase in interest in Indonesia over the past years. Various Japanese cultural events often held in various city in Indonesia, including Kota Pekanbaru. This shows how Cool Japan's strategy is successful in promoting Japanese popular culture…