Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepatu …

Abstrack This research was conducted in Bata Shoe Store MTC Giant Panam located in Jalan HR. Soebrantas KM. 12.5 Pekanbaru. The problem in this research is not achieving the company's sales target and the occurrence of sales fluctuations that tend to decline in the last four years, this is allegedly influenced by consumer purchasing decisions. The purpose of this study is to determine the ef…