Peta Persepsi Konsumen Pada Toko Oleh-Oleh Di Kota Pekanbaru

AGUNG PRASTIYO This study aims to analyze the consumer perception map of various store image indicators in souvenir shops in the city of Pekanbaru, especially for consumers who have shopped at three souvenir shops which are the object of this research in an effort to understand the dynamics of competition in the souvenir shop market. This research uses a quantitative approach with descript…