Pengaruh Brand Trust, Diversifikasi Produk Dan Gaya Hidup Terhadap Keputusan …

This study aims to determine, (1) the effect of brand trust on purchasing decisions, (2) the effect of product diversification on purchasing decisions, (3) the influence of lifestyle on purchasing decisions, (4) the effect of brand trust, product diversification and lifestyle on purchasing decisions at Starbucks Pekanbaru. The object of this research is all Starbucks consumers who have bought …