Strategi Pengembangan Hotel Bintang Tiga Di Kota Pekanbaru

This study aims to analyze the development strategy of three-star hotels in Pekanbaru City through the SWOT method. The method used in this study is descriptive and SWOT analysis in order to find out the obstacles faced by three-star hotels and provide the right alternative strategy to be applied to the three-star hotel industry in Pekanbaru City. The population in this study is the entire…