Persepsi Konsumen Terhadap Ikan Segar Di Pasar Pagi Panam Pekanbaru

Research on consumer perception of fish water at morning markets Panam city of Pekanbaru had been done in february to april 2018 in morning markets Panam city of Pekanbaru. The purpose of this research to know consumer perception of fish water based characteristics and consumer behaviour in identifying the attributes of fish water. The data collection had done by observation, interviews and rec…