Analisis Tingkat Kepuasan Konsumen Atas Atribut Produk Minuman Kopi Dalam Kem…

This study aims to determine the level of consumer satisfaction with the product attributes of ready to drink coffee packages with the Nescafe brand in the city of Pekanbaru. The population in this study were consumers of ready to drink coffee drinks with the Nescafe brand in Pekanbaru City and the sample in this study were respondents aged ≥ 17 years who consumed Nescafe packaged ready to d…