The research conducted at Universal Photo StudioPekanbaruwhere located in JL. HR. Soebrantas Panam No. 81, Sidomulyo Bar, Tampan, Kota Pekanbaru.This study aims to determine the effect of word of mouth and pricing on purchase decisions at universal photo studiopekanbaru. In this study use quantitive descriptive with SPSS program. The population in this is are consumers at universal photo stu…