ABSTRACT This research was conducted at PT. Indojaya Agrinusa Pekanbaru Hatchery Unit as for the purpose of this study is to determine the effect of quality and price product on consumer satisfaction (Study at PT. Indojaya Agrinusa Pekanbaru Hatchery Unit). The quality and price Products are independent variables (X1X2) While consumer satisfaction is the dependent variable (Y). The method in t…