Pengaruh Penerapan Digital Matketing Dan Inovasi Produk Kosmetik Terhadap Kep…

This research was conducted at PT. Orindo Alam Ayu Pekanbaru Branch is located at Ska Mall, 3A Floor No 24-25 Jl. Soekarno Hatta, Kec. Tampan, Pekanbaru City, Riau. The purpose of this study was to determine the effect of the application of Digital Marketing and Product Innovation on Purchase Decisions at PT. Orindo AlamAyu Pekanbaru Branch partially and simultaneously. In this research, th…