This research was conducted at Azka Baby Kids Pekanbaru, located on Jalan Harapan highway No. 390, East Tengkerang, Tenayan Raya, Pekanbaru City. The problem in this study is that the company's sales target has not been achieved in the last four years and the percentage of sales target achievement has fluctuated, this is thought to be influenced by consumer satisfaction. The purpose of this…