Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepeda Mot…

This research was conducted at PT. Capella Honda 88 Pekanbaru regarding the influence of price and service quality on the decision to purchase an ADV type motorbike. This research involved 93 respondents from 121 populations who were calculated using the Slovin formula. The data collection method in this research was by distributing questionnaires to 93 respondents who purchased ADV motorbikes …