Strategi Komunikasi Pemasaran Budiman Swalayan Untuk Mempertahankan Brand Loy…

As is known, in West Sumatra province we will not find Indomaret, Alfamart and the like which are usually found in other provinces. This happened because of West Sumatra Province Regulation No. 3 of 2016 concerning the development and empowerment of people's markets, Article 1 Paragraph 9. This is also what underlies local supermarket competition to maintain consumer loyalty so that they do no…