Pengaruh Store Atmosphere Dan Diversifikasi Produk TerhadapKeputusan Pembelia…

The aim of this research is to determine and analyze the influence of store atmosphere and product diversification on purchasing decisions for consumers of Warung Koffie Batavia Pekanbaru. The data sources used in this research are primary data and secondary data. Primary data was obtained directly from the subjects studied through distributing questionnaires and interviews. Secondary data from…