Pengaruh Kualitas Pelayanan, Promosi, Dan Lokasi Terhadap Loyalitas Konsumen …

This study aims to determine and analyze the effect of service quality (X1) and promotion (X2) on consumer loyalty (Y) through location (Z) at Pesona Coffee Pekanbaru. The research data were obtained from questionnaires distributed to consumers of Pesona Coffee Pekanbaru. The sampling as the object of this study was 100 respondents. This study uses a quantitative method with data analysis throu…