Dampak Social Media Marketing Terhadap Willingness To Buy Melalui Brand Aware…

This study aims to analyze the effect of social media marketing on willingness to buy through brand awareness as an intervening variable in Tokopedia e-commerce among Riau University students. The research method used is descriptive quantitative. The population of this study were active users of Tokopedia and social media at Riau University. A sample of 100 respondents was selected using a non-…