Pengaruh Citra Merek Dan Daya Tarik Promosi Terhadap Minat Beli Konsumen Pada…

Currently, many beauty products in Pekanbaru are experiencing quite significant development in Pekanbaru, one of which is Oriflame. This research aims to determine how much influence brand image and promotional attractiveness have on consumer buying interest at Oriflame mall SKA Pekanbaru, both partially and simultaneously. This type of research is quantitative research. The population in this …