Pengaruh Kualitas Pelayanan, Harga Terhadap Kepuasan Dan Loyalitas Konsumen P…

This research was conducted at PT. OTO Pekanbaru with the aim to determine the effect of service quality, price on customer satisfaction and loyalty at PT. OTO Pekanbaru. This type of research is descriptive quantitative cholerational. The population in this study were all customers at PT. OTO Pekanbaru as many as 926 people. The sampling technique uses proportional random sampling techni…