Pengaruh Iklan Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Azwa…

Azwa Perfume Pekanbaru is a local perfume company that has created its own brand and fragrance. The marketing communication strategy they do, especially in terms of advertising and sales promotion, is in order to attract consumers to make purchases and still exist and survive in today's era. The theory used in this study is the stimulus-Organism-Response (S-O-R) theory. The purpose of this stud…