Pengaruh Shopping Enjoyment Dan Price Discount Terhadap Impulsive Buying Peng…

This study aims to determine the influence of shopping enjoyment and price discounts on impulsive buying behavior among Shopee marketplace users among the students of the Faculty of Social and Political Sciences at the University of Riau. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respo…