Pengaruh Keragaman Produk Dan Lokasi Toko Terhadap Keputusan Pembelian Pada V…

Purchasing decisions are an important part of the marketing concept. This is the background to this research. Product diversity and good store locations are one of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determine the influence of product diversity and shop location on purchasing decisions at the Viera Pekan…