Analisis Implementasi Promotional Mix Dalam Meningkatkan Volume Penjualan Ken…

Promotional mix is a combination of the best strategy of the variables of advertising , sales promotion , publicity , personal selling all of which are planned to achieve sales program . The sales volume is the end result achieved by the company from the sales generated by the company. The purpose of this study to identify and analyze the promotional mix done by the company PT . Dasatama Cemer…