Pengaruh Store Atmoshpere, Service Quality Dan Produc Diversity Terhadap Mina…

Abstract This researcher aims to find out how much influence store atmosphere, service quality and produc diversity have on consumer buying interest in KFC metropolitan City Pekanbaru. The sample in this study was taken as many as 100 respondents and the technique used was Accidental Sampling. The data in this study uses a survey method through a questionnaire filled out by consumers. Data o…