Pengaruh Kualitas Produk, Kualitas Layanan Dan Promosi Terhadap Kepuasan Dan …

Changes within the banking industry are rapidly making banks have to respond to everything that happens, the main problem banks facing nowadays is to retain and being closer to customers and make them loyal so that the bank can develop. The research was conducted at the Main Branch of PT Bank Riau Kepri. The aim is to determine the influence of product quality, service quality and promotion on …