Analisis Tingkat Kepuasan Pelanggan Shopee Terhadap E-Service Quality Di Kota…

ABSTRACT This study aims to analyze the level of customer satisfaction with the e-Service Quality provided by Shopee and to find out which Shopee service attributes need to be prioritized to improve and meet customer satisfaction. The variables used in this study are the dimensions of e-Service Quality, which consist of; efficiency, system availability, fulfillment, privacy, responsiveness, co…