Pengaruh Social Media Marketing Di Tik-Tok Dan Product Knowledge Terhadap Pur…

ABSTRACT This study aims to determine the effect of social media marketing on tik-tok and product knowledge on purchase intention which is moderated by price discount on the shopee marketplace in Pekanbaru City. The respondents of this research are those who use the Shopee and Tiktok applications and have shopped online at the Shopee marketplace in Pekanbaru City. The primary data in this stud…