Analisis Usaha Dan Strategi Pemasaran Agroindustri Kue Bolu Cermai Di Kecamat…

ABSTRACT The cermai sponge cake agroindustryis a distinctive localproduct with high potential to increase community income through the development of small and medium enterprises (SMEs). This study aims to analyze the business performance and marketing strategies of the cermai sponge cake agroindustry in Kuok District, Kampar Regency. The research employed a survey method with a quantitative a…