#GenZHeTikYuk Campaign Program! is a campaign to save the use of plastics (bottles, cups, bags, etc.) Which focuses on generation Z (born 1995-2012). The campaign was initiated by the Duta Lingkungan Pekanbaru who was selected by the Dinas Lingkungan Hidup dan Kebersihan Kota Pekanbaru to deliver environmental messages to Generation Z. The purpose of this study was to find out how much effect t…