Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Dan Brand L…

This study is aimed to determine the effect of brand image and brand trust on purchase decision and brand loyalty of Chatime beverage products in Pekanbaru City. The population in this study are all consumers who have purchased Chatime brand beverage products in Pekanbaru.Primary data was collected by questionnaire as an instrument to prove the result of the research and to test the hypothe…