Pengaruh Media Sosial, Kemampuan Branding, Orientasi Pasar, Dan Kemampuan Ino…

This research aims to determine the influence of social media, branding ability, market orientation, and innovation ability on SME performance in fashion SMEs in Pekanbaru city. The population in this research is Fashion Fashion MSMEs in Pekanbaru City. The samples taken using the purposive sampling method with the criteria for SMEs were retail businesses, clothing sewing services, had social m…