The conflict at PT Jatim Jaya Perkasa in Kubu Babussalam Subdistrict, Rokan Hilir Regency, has triggered a company crisis where workers are protesting against the policies set by the management. Employee dissatisfaction with management performance has led to repeated demonstrations from 2017, 2018, to 2023, disrupting company activities. Therefore, there is a need for effective crisis managemen…