Pengaruh Perceived Benefits Of Search Dan Perceived Risk Terhadap Buying Deci…

This study aims to determine the analysis of the purchasing decision making process on the Tokopedia site in the city of Pekanbaru. The population in this study includes all consumers who make purchases in Tokopedia in Pekanbaru City whose numer is not known with certainty as many as 145 respondents. Primary data were collected with a questionnaire as an instrument to prove the results of the…