Pengaruh Beauty Vlogger Endorsement Dan Brand Image Terhadap Purchase Decisio…

ABSTRACT This study aims to determine the effect of Beauty Vlogger Endorserment and Brand Image on Purchase Decision on The Body Shop Liquid Peel products in Pekanbaru City. There were five variables in this study namely Beauty Vlogger Endorserment consisting of Credibility (X1), Attractiveness (X2), Power (X3), Brand Image (Y1) and Purchase Decision (Y2). The population in this study was defe…