Analisis Perbandingan Sikap Konsumen Dalam Memilih Produk Minyak Goreng Kemas…

This study aims to determine consumer attitudes on product attribute: packaging, colors, product quality, and product features and to determine whether there are differences in consumer attitudes toward in choosing branded and non branded cooking oil in Pekanbaru. The population in the study are (Household) the users branded and non branded cooking oil in Pekanbaru. The number of samples are 10…