Pengaruh Daya Tarik Iklan Dan Word Of Mouth Terhadap Minat Beli Konsumen Toyo…

This research was conducted at PT Agung Automall Harapan Raya Branch which is located on Jalan H. Imam Munandar No.13 Pekanbaru. The problem in this research is that the company's sales target has not been achieved in the last five years and the percentage of sales target achievement has fluctuated, this is thought to be influenced by consumer buying interest. The purpose of this research i…