Pengaruh Digital Marketing Dan Word Of Mouth Terhadap Keputusan Pembelian Pad…

The research of this study was to determine the effect of digital marketing and word of mouth on the purchase decision at Cake House By Widya souvenir shopping Pekanbaru. Digital Marketing (X1) and word of mouth (X2) as independent variables while the purchase decision (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The sample in this study were …