Pengaruh Perceived Ease Of Use Dan Harga Terhadap Kepuasan Konsumen Maxim Di …

This study aims to determine the effect of Perceived Ease of Use (PEOU) and Price on Consumer Satisfaction Maxim at University of Riau, especially Faculty of Social and Political Sciences. This study uses a quantitative approach with 96 respondents selected using accidental sampling techniques. This study uses the IBM SPSS version 30 analysis tool by applying validity tests, reliability tests, …